In these rough times disposable income is down, and consumers and businesses have to make difficult purchasing decisions. Since Microsoft is winning back market share from Apple, it appears that Microsoft is winning the war. That is, Apple’s marketing of cool, elegant design, ease of use, and less trouble… isn’t working anymore. That means that intelligent consumers do not believe that the cost of an Apple is worth it any longer. Apple is not making the case… and snarky commercials are not helping. In fact, I think they may just be sounding like some spoiled kids bragging about their newest toy and giving the finger to the establishment (that’s me and you).
It is time to kill the whole Mac vs. PC campaign. Watch the future ads here.
Great ad! Love it!
Posted by: John Pugh | July 29, 2009 at 02:13 AM
Apple's marketing sucks but PC's marketing is non-existent. What a world we live in.
Posted by: William Royce | July 29, 2009 at 12:44 PM
Well put! The Apple ads are totally snarky. I've never liked them and couldn't put my finger on why, and it's the snark for sure.
Posted by: Justin Kistner | August 05, 2009 at 07:51 AM
"Apple's marketing sucks but PC's marketing is non-existent "
Well said ...
i think microsoft marketing is on crack or something. the sienfeld commercials etc.. they were pieces of shit. i mean , u get bill gates in a commercial , and u still fuck it up .. ???????
i think microsoft needs a new campaign going , please hire a new firm ... the current one is being paid by apple if u ask me
Posted by: fahad | December 14, 2009 at 12:39 PM