Mario Fantoni's Blog

Why Apple's marketing sucks

In these rough times disposable income is down, and consumers and businesses have to make difficult purchasing decisions. Since Microsoft is winning back market share from Apple, it appears that Microsoft is winning the war. That is, Apple’s marketing of cool, elegant design, ease of use, and less trouble… isn’t working anymore. That means that intelligent consumers do not believe that the cost of an Apple is worth it any longer. Apple is not making the case… and snarky commercials are not helping. In fact, I think they may just be sounding like some spoiled kids bragging about their newest toy and giving the finger to the establishment (that’s me and you).

It is time to kill the whole Mac vs. PC campaign. Watch the future ads here.

Twitter loses advertising virginity

There was something innocent and pure about Twitter's total lack of income.  But don't worry, the microblogging startup's first advertisements are sufficiently adorable. Twitter has taken to selling off the "concepts" it defines under user profiles. If the ads are a bit twee, well, Twitter's take probably is, too. But the company is determined its ads must be innovative, and revolution is never free.

1,000 followers on Twitter

Today is the day I reached the 1,000 followers milestone on Twitter — I’m not sure how important this is, but it did give me a small thrill (very small.) If you want to jump on the bandwagon, I am mariofantoni on Twitter. For a list of Twitter tips for complete beginners check Top 10 Twitter Tips for Beginners and Top 7 Mistakes New Twitter Users Make. Find topics on Twitter from the local search page. Search with a hash mark (e.g., #Independence+Day) to limit your search to topics. Happy Tweeting!