Mario Fantoni

My mission is to find out the 10% of marketing that works.

I am a marketing consultant and developed a methodology for advertising and marketing optimization based on the Taguchi Method of multivariate testing. My work has been featured in Forbes, Inc. magazine, and other major publications. In my previous life as a management consultant I was Consulting Director for Oracle Corporation, Consulting Director for EDS, Consulting Manager for Andersen Consulting (now Accenture) and Design Engineer for DuPont International. Presently I concentrate on the study of what makes people react to marketing stimuli.